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Miami Today Profile - Steve Kaczynski

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Uploaded By: miami_today
4 years ago
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Navarro Discount Pharmacy, the largest Hispanic-owned drug store chain in the US, is focusing on an aggressive expansion throughout Florida.

Its prescription: to open 22 stores in the next three years.

Under the new leadership of Chief Executive Officer Steve Kaczynski, who’s been in this role for almost a year, Navarro is ready to increase its Hispanic market share.

The goal, he said, “being all things to all Hispanics.”

Mr. Kaczynski has worked his way up in the retail industry, going from being a meat cutter and bagger in his youth  to landing top-level executive positions for grocery retailers in the US.

With 28 stores in Miami-Dade, Navarro is ready to take its brand to cities in West and North Florida, Mr. Kaczynski said, including Fort Lauderdale, Orlando and Fort Myers.

The strategy is to target Hispanics living in the cities it plans to enter, such as Homestead’s Mexican ethnic group and Orlando’s Puerto Rican population.

“As we expand beyond Miami-Dade, and even south of Miami-Dade where it’s primarily a Mexican community,” he explained, “we want to make sure that it may say Navarro on the outside, all the décor on the inside may still look like the Navarro that you may see in Little Havana, but the products that go on the shelf will cater to the Mexican community.”

Other plans include launching a Web site with e-commerce capability next year, growing its wholesale business and, in the long-term, opening stores in the Caribbean.

Mr. Kaczynski discussed Navarro’s expansion plans with Miami Today reporter Yudislaidy Fernandez at the company’s headquarters in Medley.

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