Creating his own path in life, Mike Valdés-Fauli is also creating tailor-made paths for his clients as President of the Hispanic communications firm The Jeffrey Group.

The company focuses on assisting national companies, such as Diageo and Johnson & Johnson, with strategic communication plans for targeting Latin consumers and investors throughout the Americas. In addition, The Jeffrey Group also has a sector dedicated to Miami-based businesses striving to effectively connect with the Hispanic audience.

“I see The Jeffrey Group being an agency that will continue to focus on the Latin market,” Mr. Valdés-Fauli said, “but will do so in innovative ways using some of the new technologies and hiring the best talent from all over the world.

From a prominent family of financial institution heads, Mr. Valdés-Fauli, who has been at the helm of The Jeffrey Group for roughly four months, was destined to make his mark in Miami despite choosing a different career path. These days, he’s busy finding new clients, supporting current clients and preparing for fatherhood.

In an interview with Miami Today reporter Ashley D. Torres, Mr. Valdés-Fauli discussed challenges the communications industry has faced as a result of the recession, the importance of using new technologies in marketing and public relations, and the goal to make The Jeffrey Group the top Hispanic communications firm in the US and Brazil.