After working for everyone from the Florida Marlins during their world championship season to Emilio and Gloria Estefan during Miami’s “Latin Explosion” República Chairman and CEO Jorge Plasencia decided to do things his way and left the corporate world behind to establish the firm with his business partner Luis Casamayor.
Now, four years later it counts Burger King, the Miami Dolphins and Sedano’s Supermarkets as clients.
The firm offers integrated marketing communications, bringing together traditional advertising, public relations, marketing, promotions and digital media and tries to work hand-in-hand with clients to help them accomplish strategic goals.
“We work hand-in-hand understanding what their strategy is and where they want to go, where they want to take sales, what markets they are planning to develop and you know we're with them every step of the way,” Mr. Plasencia said.
He discussed the firm’s origins and future, as well as Amigos For Kids – the child and family support charity he’s run for about 20 years, in its new Coral Way office with Miami Today staff writer Zachary S. Fagenson.